Why Adding 3D to a Video Can Make it More Engaging

Do you want to get more engagement with your videos? Why not try adding augmentation and see the difference? Read on to discover more. 

There is so much video content currently available that if you want a chance to get your videos viewed you have to use new tricks to keep your content engaging. This is where 3D animation and augmented reality come into play.  The latest feature works like a charm. 3D animation is the perfect mix of entertainment and enlightenment.Restore your video to its original magic, so it is interesting to watch. It’s crazy how you can miss all the magic. At the end of the day you want to create video content that is interesting and compelling and keeps viewers coming back for more. 

Augmentation of Video Content With 3D Animation

What are filmmakers trying to accomplish with 3D animation?

  • To inspire, engage, and help people succeed with animation and motion graphics.

  • To enhance your existing content by adding an extra dimension and engaging your audience.

  • To create and produce new-age digital content capable of delighting customers.

In the Digital World, What Is the Difference Between 2D and 3D?

Many people are often confused between 2D and 3D animation. The difference between drawn (2D) and computer animation (3D) is: 

  • In 2D animation, filmmakers draw characters on paper or a static background. 

  • In 3D animation, filmmakers render characters with real-life movements and actions like walking, talking, dancing, etc. by using a computer and relevant software.

Learn About the Basics of 3D Animation

“Animation” comes from the Latin root word anima, meaning “soul.” That’s what it means in this imaginary case as well. Filmmakers can use animation to give an object a specific soul or personality. They want it to appear more lifelike and realistic. Also, it presents a way for filmmakers to bring out the imagination in people through their creations.

An animated video can be a powerful and cost-effective solution if a filmmaker or brand wants to explain a complex process or demonstrate how something works.

A 3D animation video shows the viewer an animated representation of a real-world object. Filmmakers use it to represent everything from product demonstrations, scientific models, and machinery to fictional characters and imaginary worlds. Popular models for 3D animation are toys, natural objects, and people. 

Animators use 3D computer graphics software to create digital models to make 3D animation videos. These models are then manipulated and modified on the computer screen before being rendered as an image or series of images, known as frames. They skillfully control it to give an illusion of depth. Filmmakers play the framework back at a rate of 24 frames per second. It creates the illusion of movement when viewed with the human eye.

How to Use 3D Animation to Benefit Your Brand?

Telling your brand’s story through animations can be an extremely effective way to capture your audience’s attention.

It is much better than creating a 2D video because it allows you to bring objects to life in the most realistic way possible. It is easier to imagine that the animated characters are real people once they move and act like actual humans. It is perfect for any business where you want your customers or clients to relate to your brand’s values.

Augmented Reality (AR) Vs. Virtual Reality (VR)

The future is here, and it’s called Augmented Reality. With that in mind, the popularity of Pokemon GO, a game that uses AR, seems to make perfect sense.

Augmented reality (AR) is the technology that blends computer-generated images, sounds, and other sensory input with a person’s direct view of the real world. Computer-generated sensory input such as sound, video, graphics, or GPS data augments a live direct or indirect view of a physical, real-world environment. 

Virtual Reality (VR) is the technology that recreates an immersive environment inside a VR headset or similar device. This artificial world can be identical to the real one, or it could be imaginary with its own laws of physics. This requires VR headsets and is therefore less widely used today. However, investments in the development of this technology by companies such as Facebook, Microsoft and Google may change this in the coming decades.


Will Augmented Reality (AR) Be the Next Big Thing in Entertainment and Film?

The gaming industry has been growing from classic gaming consoles to 3D games. The latest VR and AR technologies make it easy to enjoy your entertainment whenever and wherever you are.

AR at the Center of Entertainment

Augmented reality is information about the real world, displayed digitally. It’s like putting on special glasses that allow you to see digital information around you in real-time. Augmented reality is the most visible and popular extended reality technology. It takes a video or picture of something in the real world, then adds virtual elements to make it more interesting. Those elements – 3D renderings, animations, or graphics – come from multiple sources: 

  • The first is computer-generated imagery (CGI). For years, CGI has created imaginary worlds in movies and games.

  • The second source is 3D animations. These have become increasingly popular with the rise of smartphones and tablets as primary entertainment platforms.

 Augmented reality can enhance both live and recorded video with interesting and relevant content. You can watch a movie with CGI characters interacting with the people around you or add 3D animations to your favorite music video, concert footage, or sports broadcast to bring it to life.

Combining this technology’s driving force with virtual content and real-life objects creates a new medium for advertising.

How to Use Gamification to Level up Your Business

Rewards and competition drive customers. The same principles apply in business. If you give your customers a reason to play along, they will. It’s that simple.

 Rewards come in many forms, but the most effective help us achieve our goals faster and easier. Gamification is a way to make a person use a product or service for the sole purpose of getting a reward. Because gamification encourages active participation from customers, it is an effective tool for increasing brand loyalty. And as they say, “loyalty is priceless.”


Augmentation is one of the most effective ways to level up your business using gamification. Augmentation uses 3D animation to create an immersive experience for your customer through virtual reality (VR) or augmented reality (AR). It allows you to take your product or service into the future by adding a layer of engagement that wasn’t possible before. Adding these additional layers of engagement makes the user an active participant rather than a passive observer. It’s like having a personal assistant who is always there when you need them but invisible when you don’t!

Understand Why AR Gamification Works

The computer industry is now focusing on augmented reality for its advertising benefits. There is no doubt that 3D animation and visual effects are powerful tools for filmmakers today. While many people think of augmented reality as a new technology, it’s been around for decades in the retail industry. And with the help of today’s technology, such as smartphones and tablets, augmented reality has become even easier to implement in marketing campaigns because of its accessibility to everyone.

Explore the Benefits of AR 

AR is a hot topic these days with lots of potential for the future of marketing. Augmented reality is a technology that superimposes virtual images over real-life images. This technology allows brands to add elements to their product packaging or create their own augmented reality mobile app to engage consumers with more immersive content. 

The most well known example was Pokemon GO, which took consumers on an augmented reality scavenger hunt to capture digital characters. Another use of AR by Coca-Cola, created a vending machine that used an AR app to give consumers lyrics to a song by Van Halen instead of just text. An ad campaign that uses AR technology can turn a regular image into an interactive 3D experience by tapping your phone on it. Gamification has many benefits:  

  • It increases engagement with your content

  • Players are more likely to learn from an experience if they feel like they’re getting something out of it

  • It helps you build loyalty

  • When done well, players will have an emotional attachment to your brand 

  • It can make your content go viral

  • Gamification gets people talking about your content 

  • And it’s fun!

You have to be creative and see what works best for your company!

Determine the Perfect Medium for Gamification

Gamification is a hot topic in business right now, but not everyone knows what it means or why it’s so important. Gamification is the practice of using video game elements in non-gaming situations.

Traditionally, augmented reality (AR) is the process of enhancing an object’s physical appearance. Typically the process involves adding special effects to the video and making it look realistic. For instance, adding video conferencing capabilities to a phone or computer makes it possible for people at home to act as though they are in the office. By employing cutting-edge technology, animators can create the illusion of showing a video at a particular location.

Speech-to-speech 3D animation is so realistic that the speaker can seem to be present in the room rather than on a device. 

The Augmented Reality of Techno-Magic

When you want to capture your audience’s attention, make sure that your video is engaging enough for them to watch. It is where the magic of augmented reality comes into play. You can’t just throw any piece of content out there and expect people to watch it. You have to have a story that draws them in and makes them invested in what you are saying. Augmented reality turns ordinary objects into interactive ones, giving new life, meaning, and value to the content.

Augmented Reality combines the physical and digital realms. But the real world isn’t always as exciting as we’d like it to be, so we add a little bit of magic to make it more fun! That’s where 3D animation comes in.

Final Thoughts

Augmentation allows users to experience anything right at their fingertips through their smartphone camera. For example, if you want to buy a pair of new shoes, you can use AR technology on your smartphone to see how these shoes look on your feet before purchasing them from an online store. 

One of the advantages of this technology is its ability to provide users with an enhanced experience seamlessly without them having any prior knowledge about the technology. Because users do not need to download any plug-ins or apps, they can experience it from any browser. 

No more boring videos. Augment your videos with 3D animations made especially for you! It’s an interactive and engaging way to learn something new or explain any business process in a fun way. 



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Brand3D joins the Kaltura Video Technology Marketplace

Brand3D joins the Kaltura Video Technology Marketplace. The companies will enhance customer experience by augmenting video with interactive 3D to increase viewer engagement and drive innovation in learning and visual communication.

Brand3D, the leading provider of  sharing tools for 3D content, today announced that the company has joined the Kaltura Video Technology Marketplace. Kaltura is the leading video technology provider of live and on-demand video SaaS solutions, as well as its Video-Platform-as-a-Service. Kaltura provides solutions to thousands of organizations around the world, engaging hundreds of millions of viewers at home, at work, and at school.


The partnership provides customers with access to 3D effects and illustrations integrated into Kaltura’s market-leading video platform. The seamless point-and-click interface for adding 3D content will allow enterprises and higher education institutions to efficiently introduce 3D effects during recording, during editing, or after production of a video with a 3D overlay. The result is an experience that allows their audience to interact with the video in new ways that can be personalized to the preferences of each user. This new interaction method, allows users to interrupt video playback and use 3D illustrations and objects to dive into a specific topic before continuing the video consumption. This opens up new ways to tailor the video experience to better engage all individuals in the audience on their own terms.

The proven Brand3D 3D sharing cloud service, which has been in production since 2009, was tested with the Kaltura video platform and complies with the Kaltura guidelines for service integration and quality. Customers can use both the video platform and the 3D extensions in a number of use cases including education & training, student grading and certification, customer service, virtual product presentations, industrial simulation, online architectural and art exhibitions and many more.

“Brand3D’s 3D editor and viewer complement our video platform by making video augmentation with 3D objects and effects easy and efficient,” said Liad Eshkar, Managing Director of Strategy and Partnerships at Kaltura. “We are excited to have Brand3D join the Kaltura Video Technology Marketplace allowing us to further expand the range of high quality integrated software solutions our customers can choose from.”

“A strong video software platform is essential for creating and delivering 3D media experiences in education and enterprise communication,” said Hans HH Hansen, CEO, Brand3D. “We are excited to have a technology partnership with Kaltura to combine our efficient cross-device 3D visualization technology with their exceptional enterprise and higher education focused software offerings.”

To learn more about Brand3D´s technology, visit https://Brand3d.com

About Brand3D


Over the last decade, Brand3D has served a large global customer base with its standards-based platform for sharing 3D objects and content.

About Kaltura

Kaltura’s mission is to power any video experience. A recognized leader in the EVP (Enterprise Video Platform), EdVP (Education Video Platform), Cloud TV, and OVP (Online Video Platform), markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal. Kaltura is deployed globally in thousands of enterprises, educational institutions, media companies, and service providers and engages hundreds of millions of viewers at home, at work, and at school. The company is committed to three core values — openness, flexibility, and collaboration — and is the initiator and backer of the world’s leading open source video management project, which is home to more than 150,000 community members. To learn more, visit https://corp.kaltura.com

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